History
“I remember sitting in a conference room in Bangkok in 1993 watching a senior executive from one of the world’s largest technology companies brief the local team on a critical program to reduce working capital. It seemed to me that not much communication was going on, and that based on the body language the team neither understood nor supported the initiative. Yet the executive appeared satisfied with the interaction.“
Asia Now was founded to help companies, struggling with the challenges of growth in Asia, get structure and alignment around critical change programs, ensuring buy-in right from the start. Client service focused on Sales Effectiveness and Working Capital as the two key performance areas where the right approach could get rapid improvement in market share and profitability.
Over the years, this has resulted in our proprietary Lean Growth methodology, aimed at helping clients understand market potential and aligning investments, selling effort and working capital to where they can derive most value, most rapidly.
Since then, our blend of deep content and execution focus has helped us grow across the region.